Nubia Unveils New Brand Logo; Plans to Launch Smart Lifestyle Products

ZTE's sub-brand Nubia has today unveiled its new make logo. The announcement was fabricated on the Chinese microblogging platform Weibo. The company had hinted about an imminent logo refinement last calendar week.

The new logo follows a unproblematic pattern focusing on typography. The text is in lowercase with Ruby colour whereas the background is in White color. For reference, beneath is the quondam logo of Nubia.

Nubia'south old logo

"New prototype, new starting point, new environmental… Nubia brand upgrade, a new look, new LOGO and make vision officially launched! Generation Z has arrived, nubia brand ecology will add layout of intelligent hardware field, to create a younger, more fashionable, personalized intelligent lifestyle.", wrote Nubia's co-founder on Weibo (translated from Chinese).

This hints that the company is planning to enter more product categories similar smart lifestyle products targeted at Gen-Z in the time to come, following the footsteps of Chinese brands such equally Xiaomi and Realme.

Going by these, we could expect fitness bands, smartwatches, TWS earbuds, or fifty-fifty bags from the company. We could expect the company to bring some of these products to Bharat as well. Meanwhile, Poco is also working on its own TWS earbuds.

As of now, there is no discussion on the company's initial lineup of smart lifestyle gadgets. However, Nubia should hopefully be announcing more details or teasers about its smart gadgets portfolio in the weeks to come.

With this logo refresh, Nubia becomes the second smartphone brand to accept a major logo refinement within a month. Notably, OnePlus refreshed its logo in the tertiary week of March.